Public Relations Planning • Media Relations • Writing & Editing • Policy Communications
Marketing Communications •
Social Marketing • Media & Message Training • Corporate Communications
Crisis Communications •
Interim Communications Management • Event Management
Public Relations & Writing Services
Tartaglia Communications focuses on the following areas of work:
Public Relations Planning
Our 25 years of experience enable us to design programs that are properly scaled, realistic and effective. Our public relations plans are based on a solid understanding of your communications goals and challenges. We start each plan by interviewing leadership, staff and key stakeholders (as appropriate); reviewing past efforts; and conducting other research that enables us to assess your organization’s needs. We then work with you to define measurable program objectives; delineate target audiences; create core messages; and design communications and public relations strategies and tactics to achieve your desired goals.
Our media relations programs have motivated consumers to take action, influenced public policy and professional practice, and driven business results. We get your organization and its work before targeted audiences, with hands-on, flawless execution that delivers the desired coverage. Our experience and extensive network of trusted contacts – across consumer, trade and professional media, at the national, international, regional and local levels – enable us to engage leading journalists and work with them to tell your story. New York Times profiles, bylined articles in leading trade publications, wire service features, newsweekly cover stories and high-level placements in broadcast and online media are just a few examples of our success.
Health and Science Writing/Editing
Tartaglia Communications has in-depth experience writing and editing in all media, for a range of organizations. We can translate complicated health policy issues or biomedical research into understandable language, interpret its implications for all of your audiences, and tell a story that holds readers’ interest. Read more ...
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Policy Communications & Media Advocacy
We have designed and executed numerous communications strategies that advocate for issues and policy change. Our experience in developing and implementing media advocacy tactics including op-eds, editorial board meetings and letters to the editor has supported a range of objectives, from focusing providers on quality concerns to earning voter support for smoke-free ballot initiatives. This broad experience enables us to assess and create the best strategies and tactics for communicating about issues of importance to your organization.
We have extensive experience developing marketing communications programs for both for-profit and nonprofit organizations. Our programs support brand and business objectives, and dovetail with marketing messages and integrated marketing campaigns. We can help you with product and service-line launches; branding and rebranding initiatives; and ongoing news generation to support institutional/corporate brands, services and products.
We create programs that encourage healthy behaviors and empower consumers to take charge of their health care. Working with our network of seasoned communications pros, we can build multilingual and multicultural campaigns to reach a range of audiences. These campaigns can be as large or as small as your organization wishes - combining direct-to-consumer outreach, partnerships, thought leader recruitment, online engagement and earned and paid media to reach your goals.
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Media & Message Training
We conduct media and message training sessions and work with you one-on-one to prepare for news opportunities. Because each interview and each reporter is different, we develop briefing documents on the journalist and media outlet; help develop messages; coach your spokespeople on how to control the interview process; and work to uncover and address any potential areas of concern in advance of the interview. We have particular expertise in working with health care professionals, scientists and health policy experts. Our individualized coaching sessions help your experts identify their key findings and simplify their messages to deliver them in non-technical and relatable language that results in the desired news coverage.
Corporate and Internal Communications
We have seen the agency-client relationship from both sides of the desk, and have the insight and ability to develop programs that effectively and clearly communicate organizational objectives to a range of your internal audiences including employees, physicians, patients, volunteers, board members and donors. We work with you to gauge the organizational “climate,” develop messaging and tactics to address potential areas of concern, and tell your organization’s story in a way that builds internal trust and support.
Crisis Communications & Issues Management
We have designed crisis communications protocols and provided on-the-spot counsel to a range of health, science and nonprofit organizations. This experience enables us to help you manage any threats that may arise. We have helped manage issues surrounding use of animals in research; human research consent; adverse events and patient deaths; termination of physician group contracts; payor and union negotiations; employee lawsuits; use of new technologies; federal and state investigations, audits and legislative proposals; and other issues that have threatened to undermine clients’ and employers’ integrity.
Interim Communications Management
We can provide short and long-term onsite and remote communications and public relations management for your organization during times of staff transition. We can also manage executive searches, screen potential candidates and provide external validation of your selection process.
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We have designed and managed a range of events including: program launches at the National Press Club; on-site and off-site journalist briefings and news conferences; and scientific symposia. We have also managed media for fund-raising events, from black-tie galas to walkathons and bike tours. We can develop and manage your news event, from start to finish.